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Towards Responsible Luxury

Earth Day : Et si la solution était de fleurir nos villes ?
Earth Day: What if the solution were to make our cities bloom?

À Genève comme dans d’autres villes, la biodiversité urbaine peut parfois dépasser celle des campagnes intensives. Cet article explore pourquoi la vraie réponse n’est pas toujours d’ajouter des ruc...

Quand l’or protège les abeilles
When Gold Protects Bees

AGUAdeORO and FreeTheBees are joining forces to protect bees and biodiversity and promote a vision of luxury rooted in ethics, transparency, and sustainability.

FREETHEBEES : un symbole qui devient une action
FREETHEBEES: a symbol turned into action

Through the Little Bee collection, AGUAdeORO supports FREETHEBEES and promotes bee protection, biodiversity, and the preservation of natural habitats.  

17 ans d’AGUAdeORO – Une vision différente de la joaillerie
17 Years of AGUAdeORO - A Different Vision of Jewellery

Discover how AGUAdeORO marks 17 years of ethical jewellery in Geneva and Zurich, guided by Fairtrade gold, transparency and a different vision of luxury.

Les abeilles en Suisse : ce que nous refusons de voir
Bees in Switzerland: What We Refuse to See

Bees play a vital role in maintaining the balance of our ecosystems, yet their decline in Switzerland remains widely underestimated. This article explores the causes of this crisis, the approach of...

Femmes, bijoux et la force des convictions
Women Who Wore History

Jewelry has long carried meaning beyond beauty. From Joan of Arc to modern women shaping their own paths, jewels have served as symbols of courage, identity and conviction. Discover how jewelry con...

Little Bee
Little Bee

Little Bee tells the story of a talisman jewel inspired by the bee, a messenger of life. An emotion that becomes a commitment in Geneva, alongside FREETHEBEES.  

Gestes d'amour : une initiative de Noël qui a touché les cœurs
Gestures of Love: A Christmas Initiative that Touched Hearts

AGUAdeORO’s Gestes d’Amour 2025 initiative brought together several generations through heartfelt Christmas messages. Older participants shared their memories and advice, inspiring everyone involve...

Gestes d'amour : le projet de Noël AGUAdeORO 2025
Gestures of Love: The AGUAdeORO 2025 Christmas project

«Gestos de amor» es el proyecto navideño 2025 de AGUAdeORO, que tiene como objetivo inspirar vínculos entre las personas a través del intercambio de mensajes llenos de recuerdos, consejos y buenos ...