White gold or platinum: what are the differences?

At AGUAdeORO, we want our customers to feel confident and well-informed when choosing the precious metal for their ring. Although white gold and platinum may seem similar at first glance, there are significant differences in terms of composition, color, weight, and maintenance.

Our white gold: naturally elegant, subtly gray

Many white golds on the market require rhodium plating to achieve a bright white appearance, as their natural hue tends slightly towards yellow. Over time, this plating wears off, revealing the warmer tone underneath and requiring regular maintenance.

At AGUAdeORO, we use a unique Swiss alloy, with a soft and natural gray-white hue. It beautifully retains its color without the need for frequent rhodium treatments. The difference is subtle to the eye, but significant in terms of quality and longevity. Your ring maintains its refined tone over time, offering lasting elegance, effortlessly.

Platinum: naturally white and denser

Platinum is a naturally white metal, with a cooler tone, and a beautiful soft shine. It is denser than gold, making it slightly heavier to wear and more difficult to work with. That’s why we use specific tools and techniques to shape our platinum pieces with the precision they deserve. But it is important not to confuse density with durability.

Platinum is not less scratch-resistant than gold — they are both precious and malleable metals, and both will show signs of wear over time. What changes is the feel, the weight, and personal preference.

Which one suits you best?

Choose our white gold if you prefer a lighter ring, a slightly warmer hue, and a low-maintenance white finish. Choose platinum if you like a naturally white look, a denser feel, and a slightly cooler tone, with a sense of timeless weight.