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Towards Responsible Luxury

Fête des Mères : quand l’amour d’une mère met une passion entre parenthèses
Mother’s Day: When a Mother’s Love Means Putting a Passion on Pause

Through a new episode of More Than Love, AGUAdeORO honours Mother’s Day with the story of a mother, of transmission, and of a quiet love that is strong, generous, and deeply human.

Earth Day : Et si la solution était de fleurir nos villes ?
Earth Day: What if the solution were to make our cities bloom?

In Genf und anderen Städten kann die urbane Biodiversität lokal höher sein als in intensiv bewirtschafteten Landwirtschaftsgebieten. Dieser Artikel zeigt, warum der Schutz der Bienen nicht unbeding...

Quand l’or protège les abeilles
When Gold Protects Bees

AGUAdeORO and FreeTheBees are joining forces to protect bees and biodiversity and promote a vision of luxury rooted in ethics, transparency, and sustainability.

FREETHEBEES : un symbole qui devient une action
FREETHEBEES: a symbol turned into action

Through the Little Bee collection, AGUAdeORO supports FREETHEBEES and promotes bee protection, biodiversity, and the preservation of natural habitats.  

17 ans d’AGUAdeORO – Une vision différente de la joaillerie
17 Years of AGUAdeORO - A Different Vision of Jewellery

Discover how AGUAdeORO marks 17 years of ethical jewellery in Geneva and Zurich, guided by Fairtrade gold, transparency and a different vision of luxury.

Les abeilles en Suisse : ce que nous refusons de voir
Bees in Switzerland: What We Refuse to See

Bees play a vital role in maintaining the balance of our ecosystems, yet their decline in Switzerland remains widely underestimated. This article explores the causes of this crisis, the approach of...

Femmes, bijoux et la force des convictions
Women Who Wore History

Jewelry has long carried meaning beyond beauty. From Joan of Arc to modern women shaping their own paths, jewels have served as symbols of courage, identity and conviction. Discover how jewelry con...

Little Bee
Little Bee

Little Bee tells the story of a talisman jewel inspired by the bee, a messenger of life. An emotion that becomes a commitment in Geneva, alongside FREETHEBEES.  

Gestes d'amour : une initiative de Noël qui a touché les cœurs
Gestures of Love: A Christmas Initiative that Touched Hearts

AGUAdeORO’s Gestes d’Amour 2025 initiative brought together several generations through heartfelt Christmas messages. Older participants shared their memories and advice, inspiring everyone involve...