The Story, Told by Our Founder
An ethical jewelry house born from a true story
AGUAdeORO was founded in Geneva in 2009, but its origins go back to a life story shaped by resilience and craftsmanship.
In 1944, in Bolivia, an orphaned child discovered in jewelry not only a profession, but a way to rise above hardship. That child was my father.
He taught me that a ring can hold more than a diamond – it can carry dignity, memory, and responsibility.
AGUAdeORO continues that legacy. An ethical jewelry house in Switzerland, built on family values and guided by a deeper understanding of luxury.
For us, true luxury is not about shine. It is about transparency and respect for the people behind each creation.
Sustainable jewelry that sees beyond the sparkle
From the very beginning, we chose a different path. One where every decision matters.
Our commitment, step by step
- We work exclusively with Fairtrade certified gold, sourced from small-scale, responsible, and transparent mining cooperatives.
- We use only lab-grown diamonds and gemstones, identical in beauty to mined stones but free from the damage and injustice caused by traditional mining.
- We partner with independent certifiers to ensure full traceability and the highest social and environmental standards.
We believe in jewelry that transforms truth into beauty.
We do not claim to have all the answers – but we believe that every step counts toward meaningful change.
Why the name AGUAdeORO?
Water symbolises purity and transparency. Gold represents value and permanence.
AGUAdeORO was born to spark reflection. In a world that often values what glitters, we invite you to rediscover what is essential.
The name highlights a paradox: water is essential to life, yet we often assign more value to gold.
Our purpose is to challenge that logic.
Ethical luxury with roots in Geneva and Zurich
AGUAdeORO is an invitation to look beyond appearances. To discover the value of the invisible.
Welcome to AGUAdeORO – conscious, ethical jewelry from Switzerland.