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Towards Responsible Luxury

Little Bee
Little Bee

Little Bee tells the story of a talisman jewel inspired by the bee, a messenger of life. An emotion that becomes a commitment in Geneva, alongside FREETHEBEES.  

Gestes d'amour : une initiative de Noël qui a touché les cœurs
Gestures of Love: A Christmas Initiative that Touched Hearts

AGUAdeORO’s Gestes d’Amour 2025 initiative brought together several generations through heartfelt Christmas messages. Older participants shared their memories and advice, inspiring everyone involve...

Gestes d'amour : le projet de Noël AGUAdeORO 2025
Gestures of Love: The AGUAdeORO 2025 Christmas project

«Gestos de amor» es el proyecto navideño 2025 de AGUAdeORO, que tiene como objetivo inspirar vínculos entre las personas a través del intercambio de mensajes llenos de recuerdos, consejos y buenos ...

En forte hausse, la valeur de l’or complique la vie des bijouteries
With its sharp rise, the price of gold is making life more difficult for jewellers.

The price of gold now exceeds CHF 100,000/kg, having doubled in two years, which is slowing purchases and squeezing margins. Jewellers are adapting by optimising designs, materials, and logistics i...

Guerre froide du diamant : comment les diamantaires sabotent les pierres de laboratoire
The diamond cold war: how diamond dealers are sabotaging lab-grown stones

The diamond market is undergoing profound change. As natural diamonds see their value plummet, lab-grown diamonds are emerging as an ethical, sustainable, and transparent alternative. This AGUAdeOR...

18 ou 14 carats : pourquoi votre bague de fiançailles n’est jamais en or 24 carats ?
18K or 14K: Why Your Engagement Ring Is Never Made of 24K Gold

A symbol of love and transmission, gold has always fascinated. But did you know that its purity varies according to culture and use? Too malleable for everyday wear, 24-carat gold is rarely used in...

Mines de diamants abandonnées : les cicatrices du luxe
Abandoned Diamond Mines: The Scars of Luxury

Abandoned diamond mines leave behind scarred landscapes, destroyed biodiversity, and forgotten communities. In response to this silent legacy, AGUAdeORO is committed to ethical and responsible jewe...

Diamant : d’un passé trompeur à un avenir transparent
Diamond: from a deceptive past to a transparent future

Long a symbol of eternity and prestige, the mining diamond hides a far less dazzling reality. Behind the industry's myth lie practices of artificial scarcity, human exploitation and devastating env...

More Than Love : La promesse d’AGUAdeORO
More Than Love : The promise of AGUAdeORO

More Than Love, AGUAdeORO's flagship campaign, celebrates ethical and universal love. Each piece of jewelry embodies the values of traceability, respect for the environment and social justice, whil...