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Towards Responsible Luxury

FREETHEBEES : un symbole qui devient une action
FREETHEBEES: a symbol turned into action

Through the Little Bee collection, AGUAdeORO supports FREETHEBEES and promotes bee protection, biodiversity, and the preservation of natural habitats.  

17 ans d’AGUAdeORO – Une vision différente de la joaillerie
17 Years of AGUAdeORO - A Different Vision of Jewellery

Discover how AGUAdeORO marks 17 years of ethical jewellery in Geneva and Zurich, guided by Fairtrade gold, transparency and a different vision of luxury.

Les abeilles en Suisse : ce que nous refusons de voir
Bees in Switzerland: What We Refuse to See

Bees play a vital role in maintaining the balance of our ecosystems, yet their decline in Switzerland remains widely underestimated. This article explores the causes of this crisis, the approach of...

Femmes, bijoux et la force des convictions
Women Who Wore History

Jewelry has long carried meaning beyond beauty. From Joan of Arc to modern women shaping their own paths, jewels have served as symbols of courage, identity and conviction. Discover how jewelry con...

Little Bee
Little Bee

Little Bee tells the story of a talisman jewel inspired by the bee, a messenger of life. An emotion that becomes a commitment in Geneva, alongside FREETHEBEES.  

Gestes d'amour : une initiative de Noël qui a touché les cœurs
Gestures of Love: A Christmas Initiative that Touched Hearts

AGUAdeORO’s Gestes d’Amour 2025 initiative brought together several generations through heartfelt Christmas messages. Older participants shared their memories and advice, inspiring everyone involve...

Gestes d'amour : le projet de Noël AGUAdeORO 2025
Gestures of Love: The AGUAdeORO 2025 Christmas project

«Gestes d’amour » est le projet de Noël 2025 d'AGUAdeORO, qui vise à inspirer des liens entre les individus à travers le partage de messages remplis de souvenirs, de conseils et de vœux chaleureux....

En forte hausse, la valeur de l’or complique la vie des bijouteries
With its sharp rise, the price of gold is making life more difficult for jewellers.

The price of gold now exceeds CHF 100,000/kg, having doubled in two years, which is slowing purchases and squeezing margins. Jewellers are adapting by optimising designs, materials, and logistics i...

Guerre froide du diamant : comment les diamantaires sabotent les pierres de laboratoire
The diamond cold war: how diamond dealers are sabotaging lab-grown stones

The diamond market is undergoing profound change. As natural diamonds see their value plummet, lab-grown diamonds are emerging as an ethical, sustainable, and transparent alternative. This AGUAdeOR...