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Towards Responsible Luxury

More Than Love : La promesse d’AGUAdeORO
More Than Love : The promise of AGUAdeORO

More Than Love, AGUAdeORO's flagship campaign, celebrates ethical and universal love. Each piece of jewelry embodies the values of traceability, respect for the environment and social justice, whil...

Les diamants sont-ils vraiment éternels ?
Do diamonds really last forever ?

The diamond market is being disrupted by the rise of laboratory-grown diamonds, particularly in China and the USA. De Beers' famous “A Diamond is Forever” slogan, created to support the industry, i...

Imagen destacada: Colombia: la esmeralda en el corazón de la violencia
Colombia : The Emerald at the Heart of Violence

Discover the troubling reality behind Colombian emeralds, where beauty is intertwined with exploitation. From the history of the "green war" to the precarious conditions faced by miners, the emeral...

Imagen destacada: ¿Por qué el oro reciclado no es una alternativa ética?
Stop saying recycled gold is the ethical alternative

As a matter of fact, it is not. Indeed, the gold has already been mined originally but we don’t know how, by whom, and where ! Did it support wars, money laundering or bribery ? And how were the mi...

Imagen destacada: El oro reciclado: un mito ecológico
Recycled Gold : An Ecological Myth

Recycled gold, often touted as an eco-responsible alternative, conceals a deceptive reality. Due to its lack of traceability, it can come from unethical practices, including precarious working cond...

Imagen destacada: Oro de contrabando en Suiza: problemas, desafíos y consecuencias
Smuggled gold in Switzerland : issues, challenges, and consequences

Swissaid Report : Analysis of Gold Trade from Africa to Switzerland According to a report by the NGO Swissaid, published in May 2024, between 321 and 374 tons of gold are unofficially imported from...

Imagen destacada: ¡Los diamantes de laboratorio son los mejores amigos de una mujer!
Lab-grown diamonds are a girl’s best friend !

For a few years now, laboratory-grown diamonds have been making their appearance in the world of jewelry. Possessing the same quality characteristics as mined diamonds, these newcomers now allow th...

Imagen destacada: GemGenève: una oportunidad perdida
GemGenève : a missed opportunity

The GemGenève 2024 Show missed an opportunity by banning ethical lab-created gemstones. Although technologically identical to mined stones, these gems offer advantages in terms of traceability and ...

Imagen destacada: Zafiros de Madagascar: piedras de pesadilla
Madagascar sapphires : nightmare stones

Sapphire mines in Madagascar often exploit children in dangerous and precarious conditions. Miners earn very little from buyers who make exorbitant profits, fueling a corrupt market. The sapphires ...