Our Philosophy
Committed jewelry: our ethical vision of sustainable luxury
Luxury: a question of authenticity
At AGUAdeORO, every decision - whether to create ethical jewelry, choose Fairtrade gold or communicate our values - always begins with one essential question:
What is luxury really?
Luxury can mean different things to different people: to some, it's a piece of jewelry handed down from generation to generation; to others, it's time shared with those you love the most; to still others, it's access to knowledge, or the freedom to live according to your own values.
The forms that luxury can take are infinite.
But in a world where information is more accessible than ever, we ask ourselves:
Can a luxury experience be fully satisfying if we don't know what lies behind it?
Can we continue to enjoy it without asking questions?
Without looking beyond the apparent brilliance?
See what others prefer to ignore
We believe that luxury needs a new depth - a depth based not on illusion, myth or opacity, but on transparency and responsibility.
We value not only the visible, but also the invisible: the origin of materials, the hands that shape them, the conditions in which beauty is created.
For us, luxury is only truly luxury if it's accompanied by questions - uncomfortable, necessary and honest questions:
Who really pays the price for what shines?
What stories lie behind what we admire?
What meaning does a precious object have if we ignore those who make it possible?
Who really pays the price for what shines?
What stories lie behind what we admire?
What meaning does a precious object have if we ignore those who make it possible?
Creating ethical jewelry with meaning
AGUAdeORO was born of this need to go further, to question the traditional codes of luxury and propose a new way of creating, offering and transmitting.
Our ethical jewelry collections feature Fairtrade gold, cultured gemstones and cultured diamonds of exceptional quality.
From personalized engagement rings to jewelry with birthstones, every AGUAdeORO creation embodies our values: transparency, sustainability, timeless elegance and social responsibility.
Visit our stores in Geneva and Zurich, or order securely online. We offer insured delivery to France, Germany, the European Union and beyond.
Find out more about our values in our manifesto.