More Than Love: The promise of AGUAdeORO

As AGUAdeORO celebrates its 16th anniversary in 2025, we begin this new year with a campaign that embodies the very essence of our Maison: More Than Love.

More than a slogan, More Than Love is a vision, a philosophy that guides each of our creations and defines our commitment. It embodies a love that transcends human relationships to embrace profound respect for people and the planet. In a world where symbols of love are often materialised without consideration for their impact, More Than Love calls on us to rethink how we choose to celebrate our deepest emotions.

More Than Love is when you love someone and want to shout it loud and clear, without fear or shame. We want to be proud not only of that love, but also of the choices we make to express it. Choices that respect our shared humanity, honour the women and men behind the materials, and reflect our values of justice, integrity and respect for future generations. Because true love is not only about feelings – it inspires actions that advance the common good.

More Than Love is also an ode to love in all its forms. Whether it is a love story, a family bond or a shared passion, this campaign celebrates the stories that unite and inspire us. Every AGUAdeORO jewel tells a story, like that of a couple who chose ethics as a symbol of their union. This choice, based on traceability throughout the value chain, guarantees that every person involved in its creation has been treated with respect.

Through this campaign, we want to highlight the stories of our clients while also opening a dialogue on the ethical challenges facing the jewellery industry. Through interviews, testimonials and original articles, we invite everyone to reflect together on a more conscious approach to jewellery.

In this quest for authenticity, we invite you to write a new chapter with us, carried by gestures of love that transcend the individual and embrace humanity as a whole.

AGUAdeORO is a jewellery house founded in 2009, with locations in Geneva and Zurich, offering clients the opportunity to acquire ethical jewellery made in Switzerland. We are committed to offering jewellery that combines sustainable development and elegance.