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Pepeuf x AGUAdeORO au 79e Festival de Cannes
Jun 20, 20262 min read

Pepeuf x AGUAdeORO at the 79th Cannes Film Festival

When Elegance Carries Meaning

For the second consecutive year, AGUAdeORO had the privilege of accompanying Swiss brand Pepeuf to the Cannes Film Festival, reaffirming a shared vision where creativity, craftsmanship and environmental consciousness come together with elegance.

At the 79th Cannes Film Festival, actress Éloïse Valli graced the steps of the Grand Théâtre Lumière for the red-carpet premiere of Garance, wearing a remarkable silhouette imagined by stylist Tania Zekkout for Pepeuf.

The one-of-a-kind gown was crafted from Papier Nat, an innovative material promoted by Pepeuf and made from organic sugarcane waste, transforming a sustainable resource into a striking expression of contemporary couture.

Éloïse Valli dressed by Pepeuf and adorned by AGUAdeORO
Ethical jewellery by AGUAdeORO at the Cannes Film Festival

To complement this exceptional creation, AGUAdeORO adorned the actress with ethical fine jewellery handcrafted in Switzerland from Fairtrade gold and cultured gemstones. Each piece reflected the values at the heart of our Maison: traceability, responsible sourcing and enduring craftsmanship.

Éloïse Valli on the red carpet at the Cannes Film Festival
Portrait of Éloïse Valli wearing AGUAdeORO jewellery

Together, the gown and jewellery created a harmonious dialogue between innovation, art and savoir-faire on one of the world’s most prestigious red carpets. More than a fashion statement, this collaboration embodied a shared ambition: to make ecology glamorous, proving that beauty and responsibility can coexist without compromise.

Responsible fashion and ethical jewellery at the Cannes Film Festival

Founded in Lausanne, Pepeuf continues to champion ecological, social and artistic values through its innovative creations. AGUAdeORO, in turn, continues its commitment to jewellery that celebrates both beauty and ethical excellence.

This renewed collaboration illustrates the evolution of contemporary luxury: it is no longer defined by aesthetics alone, but also by the values it carries and the stories it tells.

A moment where responsible fashion, ethical jewellery and cinematic elegance came together with grace.

Because true elegance becomes even more powerful when it carries meaning.

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Pepeuf
Tania Zekkout
Éloïse Valli

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