Pepeuf x AGUAdeORO at Cannes Festival 2025: A Committed Alliance Between Craftsmanship and Conscience

This year, on the occasion of the Cannes Festival, AGUAdeORO had the honor of partnering with the Swiss brand Pepeuf for a unique collaboration born from a shared vision: luxury with meaning.

Pepeuf, committed to creating sustainable notebooks made from sugarcane waste, made a striking impression on the red carpet with a one-of-a-kind organic paper dress designed by stylist Tania Zekkout. This bold and symbolic piece was worn by filmmaker Valérie Zoydo.

At her side, our jewelry elevated this unique silhouette. Crafted exclusively from 18-carat Fairtrade gold and cultured stones, each piece reflects our commitment to traceability and respect for artisanal craftsmanship. For this occasion, we selected pieces from our Wild Forest collection, a tribute to the richness of the Amazon rainforest. The emeralds, echoing the delicate beauty of its vegetation, serve as a reminder of both its fragile allure and the urgent need for its preservation — a message that Pepeuf embodies with grace. At AGUAdeORO, every creation is a subtle fusion of aesthetics, ethics, and sustainability.

Valérie Zoydo wearing the sustainable paper dress by Pepeuf and The Amazonian Green Leaves earrings, featuring cultured emeralds and diamonds.

Founded in 2024 in Lausanne, Pepeuf is a young Swiss house devoted to ecological, social and artistic values. Their innovative paper made from sugarcane residue is produced in inclusive workshops and adorned by emerging artists, making each notebook a story and commitment in itself.

This dialogue between two worlds, responsible stationery and ethical jewelry, gave rise to a strong collaboration based on shared values: responsible creation, respect for life and meticulous attention to detail.

The dress, which will soon be auctioned to benefit the association A Tree For You, elegantly extends this shared commitment.

AGUAdeORO x Pepeuf is proof that beauty today can fully embody a meaningful approach. 

Rainforest Romance ring with cultured diamonds and emeralds, set on an 18-carat Fairtrade yellow gold band.