Pepeuf x AGUAdeORO at the 79th Cannes Film Festival
When elegance carries meaning
For the second consecutive year, AGUAdeORO had the privilege of accompanying Swiss brand Pepeuf to the Cannes Film Festival, reaffirming a shared vision where creativity, craftsmanship and environmental consciousness come together with elegance.
At the 79th Cannes Film Festival, actress Éloïse Valli graced the steps of the Grand Théâtre Lumière for the montée des marches of Garance, wearing a remarkable silhouette imagined by stylist Tania Zekkout for Pepeuf.
The one-of-a-kind gown was crafted from Papier Nat, an innovative material promoted by Pepeuf and made from organic sugarcane waste, transforming a sustainable resource into a striking expression of contemporary couture.
To complement this exceptional creation, AGUAdeORO adorned the actress with ethical fine jewellery handcrafted in Switzerland from Fairtrade gold and cultured gemstones. Each piece reflected the values at the heart of our Maison: traceability, responsible sourcing and enduring craftsmanship.
Together, the gown and the jewellery created a harmonious dialogue between innovation, art and savoir-faire on one of the world’s most prestigious red carpets. More than a fashion statement, the collaboration embodied a shared ambition: to make ecology glamorous, proving that beauty and responsibility can coexist without compromise.
Founded in Lausanne, Pepeuf continues to champion ecological, social and artistic values through its innovative creations. AGUAdeORO, in turn, remains committed to crafting jewellery that celebrates both beauty and ethical excellence.
This renewed collaboration illustrates how contemporary luxury is evolving: no longer defined solely by aesthetics, but by the values it carries and the stories it tells.
A moment where responsible fashion, ethical jewellery and cinematic elegance met with grace.
Because true elegance is even more powerful when it means something.
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Pepeuf
Tania Zekkout
Éloïse Valli
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