The Story, Told by Our Founder

Where Ethics Meets Heritage

AGUAdeORO was born in Geneva in 2009, but its origins go back to a life story shaped by resilience and the art of goldsmithing.
In 1944, in Bolivia, a young orphan discovered in jewelry making not only a profession, but also a way to overcome adversity. That child was my father.
He taught me that a ring could hold far more than a diamond: it could carry dignity, memory, and responsibility.
AGUAdeORO is the legacy of that story. An ethical jewelry house in Switzerland, founded on transmission and driven by a more conscious vision of luxury.
For us, true luxury is measured not by sparkle, but by transparency and respect for every person who makes each creation possible.

Sustainable Jewelry That Goes Beyond the Sparkle

From the beginning, we chose a different path. A path where every decision matters.

Our Concrete Commitments

• We use exclusively Fairtrade-certified gold sourced from responsible and transparent artisanal cooperatives.
• We work only with lab-grown diamonds and gemstones, equal in beauty to mined stones, without causing the same human and environmental harm.
• We collaborate with independent organizations that guarantee traceability, high social standards, and respect for the environment.
• We believe in a form of luxury that carries truth and transforms that truth into beauty.
• We do not have all the answers, but we believe every step matters and that change begins by asking questions.

Why the Name AGUAdeORO?

Water symbolizes purity and transparency. Gold represents value and permanence.
AGUAdeORO is born from this tension. In a world that places so much value on what shines, we invite people to return to what is essential.
The name reflects a contradiction: water is essential to life, yet we often value what sparkles more highly.
Our aim is to reverse that logic.

Ethical Luxury from Geneva and Zurich

AGUAdeORO is an invitation to look beyond appearances and discover the value of what cannot be seen.
Welcome to AGUAdeORO, ethical and conscious jewelry.

Alfredo Arredondo